More women ditching hair relaxers


TWA3 “Hair relaxer sales are suffering as the natural hair trend is on the rise in black hair,” reports  Mintel , a global market research group.

I don’t know about you, but for me this is excellent news. Even though this is an American study, to me it simply means that more women are embracing their natural textures, and are thereby more accepting of themselves.

According to the research, which was released late last year,  relaxers account for just 21% of black hair care sales. In addition:

  • “The sector has declined 26% since 2008 and 15% since 2011, when sales reached $179 million. It is the only category not to see growth.
  • It was estimated that the relaxer segment will reach $152 million by the end of 2013, down from $206 million in 2008.
  • Shampoos and conditioners formulated for black hair were estimated to reach $257 million by the end of 2013, up…

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